The Design of the Guide
We examined the traditional blog layout and found that it would not fit into this experience. By understanding our customer, we found that we can solve their problem in a unique way.
Their situation already makes it a significantly higher cognitive load to get basic things done. This precise problem arises when using available government resources. This new guide aims to solve that problem.
Sometimes, when discussing designs for people over the age of 50, we get into this debate about the level of modernity. In this case, again, by going back to first principles, we just thought about the best design for the situation.
We created a structured 2x4 grid layout to make it easier to focus on topics over a traditional masonry grid. Each article preview explicitly addressed the content inside. We stopped the editorial game of catchy headlines that bait users into a hall of mirrors.